Launching campaign for localization of music television (MTV)
(Conceptual project)
Globalized television channel is seeking a localized channel identity – to promote the Globalized television channel’s unique approach and vision to a global and local audience. Additionally, television would like to promote additional capabilities including print and interactive channel identity campaigns. Immediate goals include advancing marketing and promotion of the channel Sri Lanka via creating a local channel identity whilst sticking with the channel identity. In addition, a significant goal is to localize the MTV as Sri Lankan television station.
Concept Formation
“Dare to Be”
Today young people are more confident than they ever were. They write their own attitudes and rules, they play their own games. They wear their attitude on their sleeve and are proud of their heritage. In short, they are real, they are brash, and they are natural. This is seen in every aspect of life in a young person. The slogan “Dare to be” is challenging and daring which would appeal to the young crowd in many ways,
